The College Board – USB Counselor Mailing


This was a custom-designed direct marketing project for the College Board. The target audience of this mailing was High School Counselors to help them disseminate information about college planning, financial aid and making higher education a reality for as many students as possible.

The kit consisted of a custom box, brochure and customized USB flash drive in the shape of a pencil imprinted with the College Board’s logo and trademark of “Inspiring minds” and pre-loaded as a web key so that upon insertion the the computer, it launches the link to the College Board’s Counselor Resource Center, a professional site. The run on this pilot program was 5000 initially, but based on the success of this mailing, they plan to expand the program to over 40,000 registered counselor users of the College Board’s various public and professional sites.

I was involved in the concept, I did the comp layouts and was project manager in dealing with the agency the College Board used to do the design.

The College Board – “Opening Doors”

I produced the cut of this video for The College Board’s numerous web properties aimed at school counselors and their students to cultivate the culture that college is possible. I edited the video and composed & produced the music.

Carolee – “VH1 Save The Music”

I produced this video for the Carolee & VH1 Save The Music Initiative. Carolee partnered with many female artists across many genres to create sterling silver bangles with lyrics of famous women musicians to raise money to keep music programs alive in public schools.

For more of my multimedia production projects, click here to see my full portfolio.